30 Days of LEVA

I had to plan 30 days of Instagram posts for up and coming handbag designer Leva Co., but here's just a few! Leva Co.'s brand was very focused on evoking the elevated textures of luxury materials/goods like exotic leathers, while keeping it accessible to the modern mother by having a playful edge. I kept this balance in the collective look of the posts by varying the posts between hand-drawn animated GIFs, and displaced photographic elements.